description | Advertising yo-yo for the Piggly Wiggly grocery store. Piggly Wiggly, America's first true self-service grocery store, was founded in Memphis, Tenn. in 1916 by Clarence Saunders. Today there are more than 600 Piggly Wiggly stores in 17 states. All Piggly Wiggly stores are independently owned and operated, and are located primarily throughout the Southeast United States. |